The display is as follows:
Any bag of your choice from the bags section is added to the cart
Any glasses of your choice from the glasses section will be added to the cart
Add this offer to the cart, use the code Nov99 and complete the order process
Unlimited Blocks, Tabs or Accordions with any HTML content can be assigned to any individual product or to certain groups of products, like entire categories, brands, products with specific options, attributes, price range, etc. You can indicate any criteria via the advanced product assignment mechanism and only those products matching your criteria will display the modules.
Also, any module can be selectively activated per device (desktop/tablet/phone), customer login status and other criteria. Imagine the possibilities.